Media Buyer – DTC E-commerce

About the Role

We’re hiring a hands-on Media Buyer with real experience running paid ads for direct-to-consumer (DTC) e-commerce brands.

This is not a maintenance role and not for someone looking to stay in the same position long-term.

We’re specifically looking for an overachiever — someone who wants to grow into a leadership role and eventually become a Head of Growth / Performance Marketing as we scale.

You’ll manage and scale paid media across a portfolio of DTC brands, working closely with founders, creative teams, and performance data to drive profitable growth across markets.

Responsibilities

• Plan, launch, and manage paid advertising campaigns across:

  • Meta (Facebook & Instagram)

  • Google Ads (Search, Shopping, Performance Max)

  • TikTok Ads (nice to have)

• Own performance end-to-end: setup → testing → scaling → optimization

• Manage multiple DTC brands with different audiences, AOVs, margins, and growth stages

• Build structured testing frameworks (creative, audiences, offers)

• Continuously analyze and optimize for:

  • ROAS, CPA, CAC, AOV, LTV, contribution margin

• Collaborate closely with creative teams on:

  • UGC briefs

  • Hooks, angles, and messaging

  • Iterative creative testing

• Identify and fix funnel bottlenecks (ad → landing page → checkout)

• Monitor daily budgets, pacing, and account health

• Produce weekly performance reports with insights and action items

• Document playbooks and frameworks as the portfolio scales

• Stay up to date with ad platform changes and best practices

Requirements (Must-Have)

• 2+ years of hands-on paid media experience for DTC e-commerce brands

• Proven experience managing Meta Ads (mandatory)

• Experience with Google Ads for e-commerce (Shopping / PMAX)

• Strong understanding of:

  • Conversion tracking (Pixel, CAPI, GA4)

  • Post-iOS14 attribution challenges

  • Scaling vs testing strategies

• Experience working with Shopify

• Strong analytical and decision-making skills

• High ownership mentality and comfort with accountability

Nice to Have

• TikTok Ads experience

• Experience managing multiple brands or portfolios

• International market exposure (US, EU, GCC)

• CRO or landing page optimization experience

• Familiarity with tools like Triple Whale, Northbeam, Hyros

Who This Role Is For

• Overachievers who want to own outcomes

• Media buyers aiming to become department heads

• People who think in systems and long-term scalability

• Performance-driven operators who treat spend like their own

Who This Role Is NOT For

• Candidates looking for execution-only roles

• People uncomfortable with performance-based upside

• Anyone avoiding responsibility for results

Growth Path

Media Buyer → Senior Media Buyer → Performance Lead → Head of Growth / Paid Media

Compensation & Incentives

• Competitive fixed monthly compensation

• 10% performance-based bonus / commission tied to SellAbroad (SA) revenue generated

• Clear upside directly linked to performance and growth

• Long-term leadership and compensation expansion as the department scales

What We Offer

• Exposure to a portfolio of fast-growing DTC brands

• Direct collaboration with founders and decision-makers

• High ownership and visible impact on revenue

• Remote-first role

• Clear growth path into leadership